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Arthur's Day

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Arthur's Day Song Lyrics And Guitar Chords, By Christy Moore. Written by Christy and Wally Page. Chords by Angela.

Diageo Diageo have mounted a Crusade
Creating Arthur's Day they've suckered us into their charade
Start 'em off on Alco-Pops tastes just like lemonade
Get 'em into the hit while they're young and none the wiser
 
 
Diageo pump the volume up on Arthur's Day
With The Manic Street Preachers, Primal Scream, Tom Jones and David Gray
To flog their alcohol they're revvin the youngsters up for a mighty spree
Twitter and Facebook tellin them where The Mumfords 'r gonna be
 
 
(Chorus)
Happy Happy Happy Happy Arthur's Day
Its such…. a Happy Clappy Advertisin' Scheme
Drink sensibly they implore us, as their Hosannas sound a never-ending chorus
'n kids get hooked on the fantasies that flash before us
 
 
Arthurs Alcoholiday is comin' round again
He's the patron saint of porter canonized by the Advertisin' Men
The medics in the ambulance 'll be workin overtime,
The A&E 'll be like a drunk tank in the firing line
While Diageo goes AWOL at closing time.

Christy Moore has been off the gargle for years now. This song is not'' Anti Drink'' song and Christy is not a ''Poacher Turned Game Keeper'' as a lot of people say. He's just stating a few hard facts. For example the line in the third verse ''The A&E [ accident and emergency ] 'LL be like a drunk tank'' is a reference to how some people can't cope with gargle and end up taking up space in hospitals around Ireland every night of the week, space that could be used to treat real emergencies. His reference in the second verse to ''The Manic Street Preachers, Primal Scream, Tom Jones and David Gray'' is that these singers and musicians have been hired by Diaego to play their songs at events organised by the drinks company. The reference to ''Alco-Pops'' is that these drinks Do taste like soft drinks. They are made so anybody can drink alcohol without even liking the taste of alcohol in the first place.
Whether you agree or not with Arthurs Day, you have to admit it was a master plan in advertising and brings in a hell of a lot of extra revenue for Guinness every year.
Christy Moore will be singing Arthur's Day Song on Prime Time on R.T.E. Television on the 24th of September 2013. A strange choice of programme to be promoting a song considering Prime Time is about politics ? But sure any publicity is good publicity.


Update - on the 3rd of July 2013 Guinness decided to cancel Arthur's Day, it just goes to show the power of a song and how it can influence one of the largest drinks companies in the world.

Here's the guitar chords, The ''a'' means Am
(G) Diageo Di(a)ageo have (C) mounted a Cru(D)sade
Cre(G)ating Arthur's (a) Day they've suckered us (C) into their cha(D)rade
(G) Start 'em off on (a) Alco-Pops – (C) tastes just like lemo(D)nade
(G) Get 'em into the (a) hit while they're (C) young and none the (D) wiser
Di(G)ageo pump the (a) volume (C) up on Arthur's (D) Day
With The (G) Manic Street (a) Preachers, Primal Scream, Tom (C) Jones and David (D) Gray
To (G) flog their alco(a)hol they're revvin the (C) youngsters up for a mighty (D) spree
(G) Twitter and Facebook (a) tellin them where The (C) Mumfords 'r gonna (D) be
(Chorus)
(G) Happy Happy (a) Happy Happy (C) Arthur's Day (D) -
(G) Happy Happy (a) Happy Clappy (D) Advertisin' (G) Schemes
Drink (C) sensibly they im(a)plore us, -  as their (C) Hosannas sound a (D) never-ending (C) chorus
'n kids get (a) hooked on the (D) fantasies that flash (G) before us
Arthurs Alco(a)holiday is (C) comin' round a(D)gain
(G) He's the patron (a) saint of porter cano(C)nized by the Advertisin' (D) Men
The (G) medics in the (a) ambulance will be (C) workin over(D)time,
The A&E 'll be (a) like a drunk tank  (C) in the firing (D) line
While Di(G)ageo goes (a) AWOL at (C) closing (D) time

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