Diageo Diageo have mounted a Crusade
Creating Arthur's Day they've suckered us into their charade
Start 'em off
on Alco-Pops tastes just like lemonade
Get 'em into the hit while they're young and none the wiser
Diageo
pump the volume up on Arthur's Day
With The Manic Street Preachers, Primal Scream, Tom Jones and David Gray
To flog
their alcohol they're revvin the youngsters up for a mighty spree
Twitter and Facebook tellin them where The Mumfords 'r
gonna be
(Chorus)
Happy Happy Happy Happy Arthur's Day
Its such….
a Happy Clappy Advertisin' Scheme
Drink sensibly they implore us, as their Hosannas sound a never-ending chorus
'n kids
get hooked on the fantasies that flash before us
Arthurs Alcoholiday is comin'
round again
He's the patron saint of porter canonized by the Advertisin' Men
The medics in the ambulance 'll be workin
overtime,
The A&E 'll be like a drunk tank in the firing line
While Diageo goes AWOL at closing time.
Christy
Moore has been off the gargle for years now. This song is not'' Anti Drink'' song and Christy is not a ''Poacher Turned Game
Keeper'' as a lot of people say. He's just stating a few hard facts. For example the line in the third verse ''The A&E
[ accident and emergency ] 'LL be like a drunk tank'' is a reference to how some people can't cope with gargle and end up
taking up space in hospitals around Ireland every night of the week, space that could be used to treat real emergencies. His
reference in the second verse to ''The Manic Street Preachers, Primal Scream, Tom Jones and David Gray'' is that these singers
and musicians have been hired by Diaego to play their songs at events organised by the drinks company. The reference to ''Alco-Pops''
is that these drinks Do taste like soft drinks. They are made so anybody can drink alcohol without even liking the taste of
alcohol in the first place.
Whether you agree or not with Arthurs Day, you have to admit it was a master plan in advertising
and brings in a hell of a lot of extra revenue for Guinness every year.
Christy Moore will be singing Arthur's Day
Song on Prime Time on R.T.E. Television on the 24th of September 2013. A strange choice of programme to be promoting a song
considering Prime Time is about politics ? But sure any publicity is good publicity.
Update
- on the 3rd of July 2013 Guinness decided to cancel Arthur's Day, it just goes to show the power of a song and how it can
influence one of the largest drinks companies in the world.
